Domain Route

Marketing Strategies for Multilingual Domain Portfolios

As the internet becomes increasingly globalized, domain name investors and digital entrepreneurs are recognizing the strategic value of multilingual domain portfolios. These collections of domain names, registered in multiple languages and scripts, offer unique opportunities to engage diverse markets, tap into local linguistic cultures, and position brands for international success. However, managing and monetizing such a portfolio requires more than simply securing domain assets in different sc

UDRP Cases Involving Punycode Domains: Lessons Learned and Some Forgotten

The rise of Internationalized Domain Names (IDNs) has introduced a new dimension to both linguistic inclusion and digital security. By allowing domain names to be written in non-Latin scripts such as Cyrillic, Arabic, Chinese, and others, IDNs offer a way for users around the world to interact with the internet in their native languages. These domains are encoded in ASCII using a system known as Punycode, which transforms Unicode characters into a form readable by the Domain Name System. For exa

IDN Homographs: Understanding the Threat Landscape

In the vast ecosystem of the internet, domain names serve as digital addresses, enabling users to access websites, communicate, and engage with online services. Domain names are governed by the Domain Name System (DNS), a critical infrastructure that translates human-readable addresses like example.com into IP addresses understood by machines. While this system is foundational to the web’s usability, it also introduces vectors for malicious exploitation. One of the most insidious and lingu

Greek Script Domains: Avoiding Look-alike Traps

As the internet has expanded to accommodate multiple scripts and languages, the Greek alphabet has emerged as both a tool for linguistic inclusion and a potential vector for deception in domain name systems. Greek script domains, registered using characters from the Greek alphabet rather than Latin-based ASCII, allow Greek speakers and businesses to engage with the digital world in their native orthography. These Internationalized Domain Names (IDNs) serve cultural, commercial, and accessibility

Cyrillic ccTLDs: Profitable or Problematic?

The introduction of Cyrillic country-code top-level domains (ccTLDs) marked a major shift in the evolution of the Domain Name System, symbolizing a growing commitment to linguistic inclusivity on the internet. These ccTLDs, composed entirely of Cyrillic characters, were designed to enable users in countries where Cyrillic is the primary script—such as Russia, Bulgaria, Serbia, and others—to access the web in their native alphabet. Domains like .рф (Russia), .бг (Bulgaria), and .срб (Serbia) serv

Transliteration vs Translation: Crafting Global Brands

In the age of globalization, branding extends far beyond borders, languages, and alphabets. For companies entering international markets, a crucial decision arises in how their brand name is adapted for different linguistic and cultural contexts. At the heart of this decision is the choice between transliteration and translation—two distinct strategies for rendering a brand name in a foreign language. Each method carries linguistic, commercial, and psychological implications, particularly when i

The Psychology of Visual Similarity in Domain Names

The human brain is exceptionally adept at recognizing patterns, particularly visual ones. This faculty allows us to read swiftly, navigate familiar environments, and recognize faces with astonishing efficiency. However, this strength can also become a vulnerability, especially in digital contexts where small visual cues carry high stakes. The design of domain names is one such context, where attackers can manipulate visual similarity to deceive users. The psychology of how we process text, espec

Arabic vs Latin Look-alikes: Risky Registrations Explained

As the internet expands to encompass a truly global audience, the Domain Name System (DNS) has evolved to support a multitude of scripts through Internationalized Domain Names (IDNs). This multilingual support, while essential for digital inclusivity, has also introduced a new dimension of cyber risk rooted in the visual similarity of characters across scripts. Among the most linguistically and visually complex intersections is the relationship between the Arabic script and the Latin alphabet. W

Combining Emoji and Text in Domains: Risks and Rewards

As digital communication evolves toward richer, more expressive forms, emoji have emerged not only as cultural shorthand but also as branding tools. The rise of emoji in everyday messaging has naturally extended into the domain name space, where investors, marketers, and digital creatives experiment with combining emoji and text to create eye-catching web addresses. These hybrid domain names, which blend emoji characters with traditional Unicode text, are technically viable within certain top-le

Registrar Policies on Mixed-Script Domains

The advent of Internationalized Domain Names (IDNs) has expanded the linguistic horizons of the internet, allowing domain names to be written in scripts beyond the traditional Latin alphabet. This shift has brought about a critical need for registrars to develop and enforce policies that govern the acceptable use of characters from various scripts. Among the most significant and controversial issues in this space is the treatment of mixed-script domain names—domain labels that include characters

Aardvark.com & Rabbits.com: Most expensive animal domains?

Animal names make strong brand identities as they’re memorable, visual, and emotionally resonant. Whether symbolizing speed, power, loyalty, or playfulness, animals offer brands an instant personality that is recognizable. Plenty of companies use this to great effect. Jaguar suggests speed and luxury, Puma brings agility to sportswear, and Firefox adds a clever twist to tech. […]The post Aardvark.com & Rabbits.com: Most expensive animal domains? appeared first on DomainGang.

Ignis.com UDRP: Not a shred of evidence, says minority panelist at the WIPO

Ignis Growth, S.L.U. filed a UDRP against the domain ignis.com, asserting trademark rights and alleging bad faith registration. The Complainant cited marks like IGNIS ENERGIA and a newly registered U.S. mark for IGNIS to support its claim. It also pointed to high-value sales outreach as evidence the domain was acquired to profit off its brand. […]The post Ignis.com UDRP: Not a shred of evidence, says minority panelist at the WIPO appeared first on DomainGang.

.Music registry to sell domains without nexus requirements

Domain investors will be eligible to acquire so-called Service Names. The .music domain name registry has introduced a new category of domain names called Service Names. These names don’t have traditional nexus requirements, making them easier for anyone to register. Most .music domains require registrants to demonstrate a direct connection to the music industry and […]Post link: .Music registry to sell domains without nexus requirements© DomainNameWire.com 2025. This is copyrighted

Heads up: clock is ticking to download Dan.com data

If you need records, now is the time to download them. If you need any data from domain sales platform Dan.com, you have only nine more days to download it. The platform will officially be retired on June 27. GoDaddy acquired Dan.com in 2022 for over $70 million. Since that time, it has moved most […]Post link: Heads up: clock is ticking to download Dan.com data© DomainNameWire.com 2025. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use o

Entri regains DNS update access at GoDaddy under new agreement

Settlement resolves antitrust lawsuit and restores Entri’s integration with GoDaddy domains. Entri and GoDaddy have announced a deal to allow people to use Entri to update DNS records for domains registered at GoDaddy (NYSE: GDDY). The multi-year agreement resolves a lawsuit between the parties. Entri acts as a conduit between SaaS companies and domain registrars. […]Post link: Entri regains DNS update access at GoDaddy under new agreement© DomainNameWire.com 2025. This is copyrighted cont

Seven with Sedo: GreatDomains auction with RMX.com, Baggers.com, SolarFarming.com & 211 others

Sedo, our kind sponsor, is holding a week-long GreatDomains auction, featuring a variety of domain names from June 19-26, 2025. These domains were hand-picked for their qualities and arrive in a variety of TLDs and ccTLDs. A total of 214 domain names are included in the Sedo auction with each domain having its own reserve […]The post Seven with Sedo: GreatDomains auction with RMX.com, Baggers.com, SolarFarming.com & 211 others appeared first on DomainGang.

Web.com is now officially part of Network Solutions, Newfold divides into two divisions

Newfold Digital is divided into two divisions. Web.com is now officially part of Network Solutions. Starting this week, visitors to Web.com see a splash page that points them to the login page for Network Solutions, marking the brand’s formal transition. When parent company Newfold Digital announced earlier this year that it would retire the Web.com […]Post link: Web.com is now officially part of Network Solutions, Newfold divides into two divisions© DomainNameWire.com 2025. This is copyri

445 Domain Discoveries for June 18th

Every day we scan more than one hundred thousand domains across all the major marketplaces and pending delete lists to find domains you can buy that have sold in the past. Sale history, like the age of a domain name, is a great proxy for quality to help the cream rise to the top. Today’s list has 445 domains for sale with history. […]

$811k in Sales on June 17th – Rank.ai sold for $200,000 – Daily Market Report

The top sale of the day was Rank.ai which sold for $200,000 at Spaceship.com. NameBio recorded 579 sales $100+ for a total of $780,337 with an average sale price of $1,348. Compared to the previous day there was a decrease of 2% in the number of sales and the total dollar amount decreased by 40%. We also recorded an additional 1,913 sales below $100 for a total of $30,817. […]

15 end user domain sales up to $75,000

A vaccine maker, an author community, and a tool for runners bought domain names. Sedo’s top public sale this week was dollars.com for $500,000. Mark Ghoriafi brokered this name, but we don’t know who the buyer is yet. Here’s a list of end user domain name sales that just completed at Sedo. You can view […]Post link: 15 end user domain sales up to $75,000© DomainNameWire.com 2025. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for per